Introduction
This policy explains how account deletion, content removal, data export, retention and backup handling work on My Blurbly.
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Deletion and retention
Account Deletion & Data Retention Policy
How users can request deletion and how long My Blurbly retains account, payment, content, security and email records.
Last updated: 7 June 2026
Current public policy for My Blurbly V3. These terms are intended to govern the live platform and payment-provider review pages from the date shown above.
Definitions
My Blurbly means the My Blurbly V3 website, application, tools, public pages, creator websites, community surfaces, Editorial AI features, ARC workflows, payment flows, email funnels and related services. User means any visitor, reader, author, reviewer, creator, influencer, affiliate, publisher, beta tester, customer, subscriber or account holder. Content means text, manuscripts, excerpts, reviews, comments, messages, images, covers, avatars, metadata, links, uploads, prompts, AI outputs, creator website materials and campaign assets. Paid Services means memberships, subscriptions, upgrades, credits, one-off digital tools, reports, ARC campaign upgrades, creator website upgrades or other paid products. Provider means a third-party service used to operate My Blurbly, including Supabase for data storage, Brevo for email, PayFast for payment processing when enabled, hosting providers, analytics providers and AI service providers.
Deletion Requests
Users may request account deletion by contacting My Blurbly. My Blurbly may need to verify identity before deleting or exporting data.
What May Be Deleted
Deletion may remove or anonymize account profile data, private drafts, saved preferences, non-required personal content and optional account records where deletion is technically and legally possible.
What May Be Retained
My Blurbly may retain payment records, tax records, PayFast transaction references, refund/chargeback records, affiliate attribution, legal notices, consent logs, unsubscribe/suppression records, security logs, moderation evidence, abuse records, backups and records required for legal claims or compliance.
Retention Periods
Payment and tax-related records may be kept for at least 7 years. Email suppression records may be kept as long as needed to avoid unwanted email. Security logs may be kept for a limited operational period unless investigation requires longer. Backups may retain deleted data until the backup cycle expires.
Public Content
Some public content may be removed, anonymized or retained where needed for community integrity, legal defence, review context, abuse prevention or archival integrity. My Blurbly will consider reasonable removal requests.
User Rights
Users may access the policies before signing up or purchasing, ask questions about the policies, request privacy access/correction/deletion where applicable, cancel subscriptions through the available account or payment-provider route, report unsafe content, and contact My Blurbly about disputes or legal requests.
User Obligations
Users must provide accurate information, keep account credentials secure, respect intellectual property and privacy rights, use the platform lawfully, avoid misleading claims, disclose paid relationships where required, follow community rules, and only upload or process content they have the right to use.
Company Rights
My Blurbly may operate, secure, change, pause, restrict, remove, label, moderate, investigate or discontinue features where needed for safety, compliance, platform integrity, provider requirements, fraud prevention, payment risk, beta testing or legal obligations.
Limitation of Liability
To the maximum extent allowed by applicable law, My Blurbly is provided on an as-is and as-available basis. My Blurbly is not liable for indirect, incidental, consequential, special, punitive or loss-of-profit damages, or for loss caused by user content, third-party providers, payment providers, AI inaccuracies, unavailable features or unlawful user conduct.
Dispute Resolution
Users should first contact My Blurbly at the contact address in this document so the issue can be reviewed informally. If informal resolution fails, disputes will be handled under the governing law and competent courts stated below, unless mandatory consumer law gives the user a different non-waivable forum or remedy.
Governing Law
These terms are intended to be governed by the laws of the Republic of South Africa, unless a mandatory consumer, privacy or platform law in another jurisdiction applies and cannot legally be excluded.
Contact Information
Questions, legal notices, privacy requests, takedown requests, refund questions and account deletion requests should be sent to support@myblurbly.com. My Blurbly should publish any updated support address, business address or provider-required buyer support details before live paid rollout.
Compliance Requirements
This policy supports GDPR/UK GDPR erasure and portability rights, POPIA data quality and retention principles, CCPA-style deletion rights, email suppression obligations and payment record retention.